Optimising product/market fit before investing in production, marketing and sales can seriously lift the success rate of a new product. Pinpointing customer needs and market expectations are crucial to supporting business revenue opportunities. In this workshop, Steph Cooper will give businesses valuable insights into identifying product/market fit, with take-home tips that businesses can apply right away.
Presenter bio
Steph Cooper is a skilled facilitator and coach with a wealth of experience in driving business success, primarily around collaboration and execution. Cooper has held senior leadership positions at 2degrees, been principal lean/agile practice lead and principal consultant at Assurity Consulting, and product delivery lead at Serko. As a coach, consultant and trainer, she’s worked with businesses of all sizes, including startups and some of NZ’s largest businesses.